Compare and Contrast Research Paper Outline on Food Marketing

For my research essay, I will be comparing a local fast food Chinese store called “Dragon Fly” on Farmers Boulevard, Queens to the buffet style Chinese Restaurant known as “China Buffet King” on Merrick Rd. Queens-Long Island. I will first discuss how each individual eatery’s location is positioned to attract its designated consumers or customers. The fast-food store placed on Farmers Blvd is directed toward near low and average income citizens who spend most of their time in the neighborhood. I recognized this because there is a large population of people in the residential area, particularly African-American, a public high-school just a few blocks down the street, right opposite a barber-shop, and surrounded by a few other restaurants and corner stores in the neighborhood. On the other hand, “China Buffet King” is placed right off the major parkways and highways, around industrial buildings like long-island recreational center, and surrounded by fancy clothing stores and the popular Boston Market, to attract tired and hungry workers and “drive-by” citizens looking for a restaurant to take their families out for dinner. I will then discuss the similarities and differences in the kinds of food that are served at each location and how this might affect the kind of customers that appear at each location and also how it may affect the schedule of the food venues since certain foods, people tend to eat on certain days only.

The central idea of my essay would be focused on how these Chinese food venues in America have developed different and subtle marketing strategies to attract in majority, western consumers and very few, if any at all, Chinese people to its restaurants all around America. I will use available research journals and Eric Schlosser’s “Fast Food Nation” to support the main idea of Chinese restaurants marketing strategies.

Jurassic Park, an Awesome Action movie or a Negative Subliminal: Comparing Russell Scott Sanders’ “Grub” to Jennifer A. Coleman’s “Discrimination at Large”

 While both passages, Jennifer Coleman’s “Discrimination at Large” and Russell Scott Sanders’, “Grub” agree that Americans have a serious weight gain problem that they may have brought upon themselves, both passages differ in a sense that the authors take a different approach as to what should be the outcome of this weight gain. Sanders argues that in order to remain in shape and appear healthy in the media, Americans need an exercise that corresponds to the amount of food they ingest, “or you eat what you work for”. Coleman on the other hand, argues that not every person that is fat is unhealthy. She indirectly states that Americans have their choice to make and people should respect it regardless, even urging the government to create laws protecting the overweight from discrimination and stereotypes.

In the article “Grub”, Sanders presents the issue of weight gain in American society as a neglect of “equal exercise”. He states, “true farmers have always stoned their food in root cellars and silos, in smoke shacks and on canning shelves, [but] we carry our larders with us on haunches and ribs” (118). According to Sanders, the people of old, which were apparently healthy, ate large portions of the same foods that is being eating today but they remained healthy because they burnt all the calories on the farm, signifying that all the overweight today need to return to the farm (exercise) and make America, in this case Indiana, appear healthy in the papers (media). On the contrary, Coleman completely refutes this argument. She claims that no matter how much exercise fat people do on a daily basis, it is extremely difficult to get rid of the extra skin, thus people will forever tease you as long as you “appear” to be fat (199). She blames this ignorant view of “skinny people” on the media and the corrupt government.  She states that “we learn [this view] through Saturday-morning cartoons, prime-time TV and movies” (200). Furthermore she writes “but the fat kid is taught that she deserves to be mocked. She is not OK….Other kids see the response and incorporate the message [gotten from the media]” (200), concluding that instead of Russell Sanders trying to fix an overweight problem, he should destroy all the Jurassic Park movies he has ever watched.